Privacy Policy

Overview

Snuggli Health (Snuggli Health, we, us, or our) builds connected mental health infrastructure, including the Snuggli youth support app and the Sentra care coordination platform. We recognize that the information we process is deeply personal, and we are committed to protecting it with the highest standards of care, transparency, and security.

This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices you have. It applies to our websites, mobile applications, and institutional platforms. By using our services, you agree to the practices described here.

Information We Collect

We collect only the information necessary to deliver safe, effective mental health support and care coordination. This includes:

• Account information: name, email address, organization, role, and authentication credentials.
• Profile and demographic information: age range, location, and preferences you choose to share.
• Wellbeing data: mood check-ins, journal entries, goals, and reflections entered within the Snuggli app.
• Care coordination data: referrals, screening responses, case notes, and care pathway records managed through Sentra.
• Usage and device data: app interactions, device identifiers, IP address, and crash reports used to improve reliability.
• Communications: records of messages exchanged with our AI companion (Araba), support requests, and feedback.

How We Use Your Information

We use the information we collect to:

• Provide, personalize, and improve the Snuggli and Sentra experiences.
• Deliver emotional support, reflections, and AI-assisted companion interactions.
• Coordinate care between young people, frontline workers, and clinical teams.
• Detect and respond to safety concerns, including escalation to trained human reviewers.
• Operate, secure, and troubleshoot our infrastructure and services.
• Comply with legal obligations and protect the rights, safety, and welfare of users.

How We Share Information

We do not sell your personal data. We share information only as necessary to operate our services and protect users:

With institutional partners: when a school, clinic, NGO, or government partner deploys Snuggli or Sentra, limited data is shared with that partner to coordinate care, subject to agreement and applicable law.

With service providers: trusted vendors who help us host, secure, and operate our platforms, bound by confidentiality and data protection obligations.

For safety and legal reasons: where we believe disclosure is necessary to protect a person from serious harm, or to comply with a valid legal request.

Data Security

We apply industry-standard safeguards to protect personal data, including encryption in transit and at rest, strict access controls, and continuous monitoring. Our security practices are described in detail on our Security page.

While no system can guarantee absolute security, we design our infrastructure to minimize risk and respond rapidly to any incident.

International Data Transfers

Snuggli Health is Africa-born and globally active. Your information may be processed in countries other than your own, including where our infrastructure and service providers are located. Where required, we use appropriate safeguards such as standard contractual clauses to ensure your data remains protected across borders.

Your Rights and Choices

Depending on your location, you may have the right to:

To exercise any of these rights, contact us at privacy@snugglihealth.com. We will respond within the timeframe required by applicable law.

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your data, subject to legal and clinical retention obligations.
• Object to or restrict certain processing of your data.
• Withdraw consent where processing is based on consent.
• Receive a portable copy of your data in a structured, machine-readable format.

Children's and Young People's Privacy

Snuggli is designed for young people, and we take extra care with the data of minors. We obtain appropriate consent from a parent, guardian, or institutional partner before collecting data from children, except where local law permits a young person to consent independently.

We do not knowingly collect more information than is necessary to provide safe, age-appropriate support, and we do not use personal data of children for targeted advertising.

Data Retention

We retain personal data only as long as necessary to provide our services, fulfill our safety and clinical obligations, and comply with legal requirements. Care coordination records managed through Sentra may be retained for longer periods where required by healthcare and institutional regulations.

When data is no longer needed, we delete it or anonymize it so that it can no longer identify you.

Cookies and Tracking Technologies

We use cookies and similar technologies to operate our websites, remember preferences, and understand how our services are used. You can control cookies through your browser settings. Disabling some cookies may affect functionality.

Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will post the updated policy on this page and update the last updated date. We encourage you to review this page periodically.

Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact us at privacy@snugglihealth.com or write to Snuggli Health, Attn: Privacy Team, using the contact details on our Contact page.